hellu
i'm gwen
a designer shaping complex data and systems into intuitive, meaningful experiences
featured work
Apricus+ — a multi-brand member engagement product
Led the design of a modular, scalable white-label app framework, enabling fast and tailored app rollouts in the F&B sector.
HR System Architecture & Design
Transformed fragmented, manual workflows into a unified digital HR system for an F&B enterprise.
about me
Hellu, I’m Gwen (:
I'm a designer drawn to systems thinking, emotional nuance, and storytelling. Driven by a fascination with how people engage with information, environments, and one another, I create experiences that feel intuitive, meaningful, and powerful.
During my 3 years at Apricus Ventures, I designed enterprise systems, white-label products, and consumer apps from the ground up — streamlining operations, driving digital transformations, and boosting app ranks and rating.
Currently, I’m taking an intentional career break — travelling the world, learning to code (I built this portfolio site!), and expanding my design perspective.
I hold a Bachelor of Arts (Honours, with Distinction) in Industrial Design from the National University of Singapore (NUS) and am inspired by teams that aim high, push boundaries, and fuel each other to build products with care and impact.
contact me
Let’s build something together!
You can contact me via LinkedIn or email. I’m always excited to connect.